Outdoor Advertising –Types, Advantages and All you need to Know

 

Advertising is an integral part of every business. From brand promotion to the sustainability of the business, advertising plays an important role. Outdoor Advertising - a popular form of advertisement has been in fashion for ages. Let us understand what outdoor advertising is and its benefits. 

 

What is Outdoor Advertising?

 

Outdoor Advertising refers to the forms of advertising that target the audience when they are out of their homes. A common example of outdoor advertising is outdoor hoarding advertising and wall painting advertising. 

 

Looking for the best outdoor advertising agency in Delhi? Get expert solutions from Four Square Media Services, the most reputed advertising agency in Delhi.

 

Types of Outdoor Advertising

 

Studies suggest that various forms of outdoor advertising such as hoardings, billboards and wall paintings attract the attention of about 71% of daily commuters. This is why these outdoor advertising ideas are still popular. Let us read about the types of outdoor advertising now.

 

·        Wall-painting Advertising

 

This is one of the most famous forms of outdoor advertising. In this method, walls are painted with vibrant colours and ads of companies are drawn on them. One can see such painted walls in almost all parts of India. 

 

  • Outdoor Hoarding Advertising

 

Outdoor Hoarding Advertising involves the installation of large hoardings at commercial and public places. These hoardings are another sure-shot way of capturing the customer’s interests.

 

  • Modes of Transit Advertising

 

‘Modes of Transit Advertising’ include bus and auto-rickshaw advertising. This is an innovative approach and makes the ads reach out to people in the far and distant corners of the city. 

 

  • POS Advertising

 

Point-of-sale (POS) advertising refers to placing ads in certain points of sales such as in supermarkets, shops and malls. At Four Square Media Services, we create ingenious POS ads to attract more and more customers for our client’s business.

 

  • Flyers Distribution

 

One of the other types of outdoor advertising is flyers distribution. Flyers promoting the client’s products and brand are handed out to commuters through our experienced sales executives.

 

Importance of Outdoor Advertising

 

As we know, advertising plays an indelible part in the marketing and brand awareness of a company. That being said let us now understand the importance of outdoor advertising.

 

  • Maximum Exposure

 

When talking about the importance of outdoor advertising, maximum exposure is undoubtedly one of the major importances. Ads placed in commercial and public places are seen by thousands. This huge exposure gives a boost to brand awareness.

 

  • Less Expensive

 

When compared to other traditional forms of advertisement such as newspapers, TVs and radios, outdoor advertising is undoubtedly cheaper. 

 

  • Customizable according to Needs

 

Another major benefit and importance of outdoor advertising are that one can easily customize the ads – their sizes, location and colours. This feature is completely absent when it comes to other forms of traditional advertising.

 

Tried several methods of advertising for your business, but no results? Try the 100% effective outdoor advertising methods of Four Square Media Services. 

 

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